Case study + video walkthrough
Taking what’s best about card games, and adding a digital layer of flexibility
Creative + problem solving process
The iPhone timer's "quick mode" is handy – but a piece of it deeply bothers me.
Conducting research and presenting strategies to improve Principal’s candidate experience from application to first 90 days on the job.
Principal's homepage is where millions of visitors experiences start – so we've put some effort into making it as effective as possible.
Establishing A/B testing as a normal part of product design and advertising practices at Principal.
Helping design a scalable, always-on dashboard for Principal's marketing managers to quickly assess and compare national campaigns.
Stories “create identities for their tellers and audiences”. As we create more stories than ever before, we’re exposed to more identities.
Media studies research
The line between commercial advertising content and more organic creative self-expression is blurring.