I like to create things, thoughtfully. 

Scroll to see how I create things ⬇️

Testing many permutations of a "big idea" – and seeing where it leads me.

Testing many permutations of a "big idea" – and seeing where it leads me.

cARds_emoji_4site@2x

Case study + video walkthrough

Taking what’s best about card games, and adding a digital layer of flexibility

iphone_timer_emoji_site@2x

Creative + problem solving process

The iPhone timer's "quick mode" is handy – but a piece of it deeply bothers me.

Moving a project from broad ideas towards specific solutions.

Moving a project from broad ideas towards specific solutions.

job_applicant_digital_site@2x

Case study

Conducting research and presenting strategies to improve Principal’s candidate experience from application to first 90 days on the job.

homepage_icon_site@2x

Case study

Principal's homepage is where millions of visitors experiences start – so we've put some effort into making it as effective as possible.

Using data to clarify ambiguity, while clearly communicating its message.

Using data to clarify ambiguity, while clearly communicating its message.

ab_test_icon_site@2x

Case study

Establishing A/B testing as a normal part of product design and advertising practices at Principal. 

campaign_compare@2x

Case study

Helping design a scalable, always-on dashboard for Principal's marketing managers to quickly assess and compare national campaigns.

Thinking about the roles of design and digital media in our culture / society.

Thinking about the roles of design and digital media in our culture / society.

sm_story_icon_site@2x

Writing

Stories “create identities for their tellers and audiences”. As we create more stories than ever before, we’re exposed to more identities.

art_and_commercial_content_site@2x

Media studies research

The line between commercial advertising content and more organic creative self-expression is blurring.