I’m a UX and product designer, with a deep interest in digital media and culture.

My work approach involves:
- divergent, imaginative thinking grounded in logical, research-driven insights.
- testing, refining, and validating the solutions that I arrive at.

Projects that I lead

job_applicant_digital_site@2x

Conducting research and presenting strategies to improve a job candidate's experience from application to first 90 days on the job.

✅  Concept testing and survey-based research
✅  Product roadmap creation
✅  Low-cost participant recruitment

campaign_compare@2x

Helping design a scalable, always-on dashboard for marketing managers to quickly assess and compare national campaigns.

✅  Complex data visualization
✅  Visual design within BI tools
✅  Data science collaboration

Projects I worked on within a team

homepage_icon_nobg@2x

Principal's homepage is where millions of visitor's experiences start – so we've put some effort into making it as effective as possible.

✅   Animation design + implementation
✅   Combining user research modalities
✅   Refining brand visual styles

dtc_storefront@2x

Prototyping and testing a digital, direct to consumer storefront featuring insurance, investment, and retirement products.

✅   End-to-end journey creation + design
✅   Rapid design sprints + user testing
✅   Product benefit + risk visualization

Independent projects, outside of work

cARds_emoji_nobg@2x

Taking what’s best about card games, and adding a digital layer of flexibility.

✅   Augmented Reality (AR) research + design
✅   Light coding and scripting within C# and Unity3D
✅   Deploying an app to iOS

sm_story_icon_site@2x

Social media stories “create identities for their tellers and audiences”. 

✅  Media studies research
✅  Academic literature review
✅  UI/UX breakdown + analysis

All projects: